natural artistry by natalie, clean makeup, second skin, natural makeup, bridal makeup, event makeup, new jersey makeup artist, rahway new jersey makeup artist, natural beauty, touch up kits, luxury makeup artist, natalie serrano

my story

I was born and raised in NJ and still reside there today. My love for makeup began in middle school playing with my moms makeup and sifting through any makeup books I could get my hands on.

For a long time I was the weekend artist while I attended Rowan University and later while I worked multiple 9-5’s. In 2016 my daughter’s pregnancy served as a catalyst for my makeup career. I started to think about the type of mother I wanted to be and how I couldn’t teach my kids to follow their own dreams if I didn’t follow mine. So I attended Artist Makeup Academy while pregnant with my daughter, left my 9-5 following her birth and haven’t looked back since!


When I’m not behind the brush I’m a lover of the beach, baking, gardening, solitude and also making memories with my family. Some of my favorite things include cozy nights in with a movie & glass of Pinot Grigio, exploring new cities and day trips that lead to water & sun!

FAQs

  • Yes, a non-refundable deposit is required to book all services.

    25% for Bridal Inquiries

    50% for Non-Bridal Inquiries

  • The remaining balance is due same day of services for non-bridal clients and two weeks before for weddings

  • Clients can easily submit credit card payments on their contracts on Honeybook (the website I use to send you a quote/contract.) I also accept Cash, Venmo, Cashapp, PayPal or Zelle.

  • No, my focus is makeup artistry. Once your booking is secured I can provide a preferred vendors list with hairstylists I know and trust.

  • I do not. I believe the techniques and application style I’ve perfected over the years exceed the results of airbrush makeup and prefer not to use it.

  • My application style ensures the best possible outcome for makeup longevity. Of course makeup is not full proof but as long as you communicate all skin/makeup concerns I will be able to tailor products to your specific needs. You will also receive a touch up kit to address any areas that may need attention.

  • If you are unsure who in your bridal party or immediate family wants makeup services I would suggest leaving them out for the initial quote and adding them later once price and details are discussed. Changes can be made up until 1 month out from your wedding date so they can always be added later on. The earlier details are confirmed the better so the time schedule & additional artists can be confirmed.

  • For bridal parties of 5 or more a second artist is required. I can provide a trusted second artist for a small finders fee. This ensures I provide the same caliber of service to every client and your bridal party is completed in a timely manner. You also have the option to acquire your own second artist for additional clients.

  • Whether I am doing your makeup only or my team and I are doing your entire bridal party, we will provide all products needed. You do not need to bring your own foundation, lip product, etc. unless you absolutely insist.

    My team and I need ample, waist-level or higher counter space to set up and room for our chairs and lighting that we bring. If this is set up before we arrive it allows us to run on time. We also need all clients to be on time for their appointment slot and ready to receive services. This includes having a clean face with no makeup, contacts in, teeth brushed, whitening strips removed, bladder emptied, etc. Please make sure you are able to sit for your entire appointment without interruptions. The more interruptions the greater chance you will not be done at the time requested. Buffer times given for weddings but is primarily reserved for lip touch ups and photos.

natural artistry by natalie, clean makeup, second skin, natural makeup, bridal makeup, event makeup, new jersey makeup artist, rahway new jersey makeup artist, natural beauty, touch up kits, luxury makeup artist, natalie serrano
natural artistry by natalie, clean makeup, second skin, natural makeup, bridal makeup, event makeup, new jersey makeup artist, rahway new jersey makeup artist, natural beauty, touch up kits, luxury makeup artist, natalie serrano
natural artistry by natalie, clean makeup, second skin, natural makeup, bridal makeup, event makeup, new jersey makeup artist, rahway new jersey makeup artist, natural beauty, touch up kits, luxury makeup artist, natalie serrano

BOOK WITH NATALIE